Personalization Opportunities in Mobile Wallet CampaignsMobile wallets like Apple Purse and Google Pocketbook are shaping the future of consumer engagement, using real-time opt-in customization that email and SMS can not. Unlike an inbox or alert feed, mobile purse passes are constructed directly into consumers' lock screens and update dynamically
Case Study Retail Apps Driving Sales With Influencer Promotions
Customization Opportunities in Mobile Wallet CampaignsMobile wallets like Apple Wallet and Google Pocketbook are forming the future of consumer interaction, providing real-time opt-in personalization that email and SMS can not. Unlike an inbox or alert feed, mobile budget passes are developed directly into customers' lock displays and upgrade dynam